Our country hardware products, especially hardware locks is still in the low end of the period of development, and the international market has hardware industry are perfect, high-end products market share is high, the locks industry has series problem.
Locks industry needs to improve the low threshold industry threshold:
Hardware locks in hardware everywhere on the market, the brand, no brand, anyhow is good and evil people mixed up, hardware locks enterprise into line low threshold, many hardware locks enterprise product variety, quality requirement is not high, the price is cheap, so have a market, the lower the threshold of hardware locks market will bring hardware locks the overall market threshold low. Even hardware locks enterprises have a advanced patent technology, and then the hardware locks market appear similar locks products. The threshold of the hardware locks everywhere is low, the locks of the protected consciousness weak patent. In the current environment, locks industry to low threshold hardware locks market turmoil.
Lock market tort incidents:
A few days ago, city thick city report in urban areas according to the clues xiang gulouxiaoxi street some storefront jiangling car door CARDS seized suspected of infringing the registered trademark "YALE" lock 50 cases, plan 27000, and the coordinated in accordance with law. The find out, "YALE" trademark registrant is YALE security company (the United States), the parties of the work his way up sales "YALE" brand lock and without a trademark registrant licenses and sold without authorization. According to the account, the trademark infringement lock is July 8, huangpu from a door to impose $0.35 per purchase price processing, then shipped to the southwest street some storefront sales, not the car was off the goods industry and commerce law enforcement officers cracked.
Hardware locks market lacks brand awareness:
Hardware locks enterprise lack of brand awareness, in hardware locks market without your own brand of lock products, just some miscellaneous brand of lock products. Small locks also should have the brand product, the brand, products that locks has his own label, increase customer identities. But some locks the enterprise did not realize the importance of brand so hardware locks brand products little little.